What is Digital Marketing? Here’s 6 Tips Even Your Grandma Would Get
What's Poppin, Philly Hustlers!
Have you ever tried explaining digital marketing to your grandmother? Yeah, I've been there and it's not an easy task.
In fact about 45% of organizations don't have a clearly defined digital marketing strategy. So can we really blame grandma?
but today, we're breaking down digital marketing into bites so simple, even she would say,
"Ah, I get it now!". Dive in with BuildReal215 and, "Let's Build Better Together!"
Table of contents
1. What is Digital Marketing? - Picture Digital Marketing as a Market Square🛍️
2. What is Social Media? - It's like those Family Gatherings🥳
3. What is SEO? - It's like the Yellow Pages, but Cooler📒
4. What is Email Marketing? – Think of it as Sending Holiday Cards💌
5. What is Content? – It's the Soulful Jazz of the Digital World🎷
1. What is Digital Marketing?
Picture Digital Marketing as a Market Square🛍️
Marketing has been around for hundreds of years. The first billboard was used for advertising in the circus, the first class was taught at the University of Michigan by Dr. E.D. Jones, and our favorite telemarketing rose in popularity in the 1900s. But what is Digital Marketing? Digital marketing, aka online marketing, is the promotion of brands to connect with potential customers using digital communications such as the internet, email, social media, and much more.
Imagine Philly's vibrant downtown shopping areas. Digital marketing is just like that but online.
Businesses set up storefronts = WEBSITES
Showcase their goods, while shouting out deals = ADS
So, in essence, having a digital presence is like having a storefront downtown - minus the stress of cleaning pigeon poop.
2 Can you design a website that fits my budget?
Typically websites can range from $250-$25,000 and can go even higher. Check out this blog post based on 2022 data to learn more about the average website cost.
Set aside what you can invest in a website. We recommend at least $500-$1,000 for smaller websites for the first year. The size of your budget should not determine the quality of your project.
BuildReal215’s website design services starts at $300. Let's Build!
3 What maintenance or cost will be needed to maintain the website after completion?
Remember that your website is an investment! There will be recurring costs to keep your website up and running. Ask the web designer for an estimate on how much your website will cost monthly or yearly, so you can prepare your business budget.
4 What is your design process?
The Design Process is taking a project and breaking it down into smaller steps. As you can imagine, this is different for every designer. Understanding this will give you clarity into the project timeline, your responsibilities, the content needed, the number of revisions, and much more. A web designer without a design process is like a train off the rails. Before moving forward, you want a clear understanding of the web designer's design process.
Estimated time to complete a website - 4 weeks to 4 months or longer for more complex websites.
The number of revisions - You should expect at least 3 rounds of revisions.
5 Do you follow SEO best practices when building a website?
SEO is the process of improving the quality and quantity of your website traffic.
SEO done correctly can increase organic traffic, direct potential customers to your products or services, and increase your ranking in Google searches. Additionally, having a mobile-friendly is a must when following SEO best practices. Make sure you have a clear understanding of your web designer's SEO practices.
6 What training or support do you offer when the website is complete?
Once the website is complete, it needs to be managed. Ask the designer if they offer training or support after completing your project. You do not want to be caught in a situation where you have a great website but do not know how to manage it.
There is alot that goes into selecting a web designer, and expertise will only be one factor in your decision. That is why asking great questions like these will be important in your selection process.
Have a question we havent answered?
Ask away in the comment section below or click here
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